Give the Gift (Certificate) of Art
Monday greetings, collectors! NYC already has that "it's a holiday" feeling; fewer people are on the streets, and the hardy souls who are braving the chill — invariably standing stock still in the middle of the sidewalk, right in my way — are turning their heads this way and that, examining some guidebook or map. Every single conversation I overheard yesterday had something to do with this attraction or that museum and did I mention that everyone was in my way? Because they were, and I was trying to shop! For gifts! Which was making me a little grouchy because I couldn't find just the right thing for anyone, and getting gifts right is important to me.
I went home empty-handed and updated my Facebook status thusly: "Jen has no talent when it comes to Christmas shopping." A friend immediately IM'd me and said: "a) I don't believe it! and b) Why don't you just give everyone 20x200 gift certificates!? I bought practically everyone on my list 20x200 prints for the holidays." For the record, I am NOT making this up — the conversation really happened, and yes, as I was having it I did realize that today's newsletter was materializing right before my very eyes and a) How awesome is my friend? and b) How excellent is her taste?*
I hope to dispense with my most major apprehension about gifting our certificates, here in front of you thousands of people, via this disclosure: I pay retail for 20x200 art, just like everyone else! As I've been known to say on multiple occasions, our prints are ridiculously affordable to begin with and I have zero interest in diminishing the proceeds, which we split with our artists. Aside from that — newsflash! — I am 100% completely all-in with this art for everyone idea, and every sale we make helps us do more.
Everyone's freaking out about the economy (for good reason!) which has made this gift-giving season particularly challenging. Part of what made yesterday's shopping excursion so impossible is that, in all honesty, I can't think of a better gift to give than what we've got to offer. As you collectors well know, 20x200 prints are affordable but they certainly aren't cheap. Where else can you spend so little money on something that's so special? Our prints are an amazing value and they're limited editions. You're not just getting something great, you're getting something scarce and — in defiance of all laws of economics and reason — you're paying less for it than you would anywhere else.
With regards to this economy stuff, it sure doesn't help that our captains of industry are seemingly incorrigible. They're laying off people left and right, but bonuses and private jets remain offensively intact. I'm offended at least, which means that I am thinking a lot about not only how much I spend, but to whom my money is going.
In case you haven't noticed, 20x200 is so totally not The Man. We're a bunch of obsessive idealists who really believe that art makes the world better, and are absolutely certain that others will agree if only we can get some great art into their hands.
So, yea, if I know you and I love you and you're on my list, be on the lookout for a small flat envelope that has the potential to totally rock your world. And if you're a fellow frustrated shopper, the perfect solution is right here.
*Answers: a) Really freaking awesome. b) Beyond excellent — it's impeccable!
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