20x200

There's a new paradigm in this post-recession world, the Los Angeles Times declares in this weekend's edition, and affordable art is the new reality.

David A. Keeps writes about the new opportunities that exist for artists to reach broader audiences while simultaneously enabling more collectors to buy quality art at affordable prices. Jen Bekman, who launched 20x200 with that goal in mind, is featured in the article. And 20x200 artists William Wegman and David Bowie are mentioned, with their editions included in a slideshow.

Blizzard, by 20x200 artist William Wegman, is featured in the article's slideshow.

Keeps states in the article that shopping on 20x200 is "more than a transaction," giving consumers the opportunity to become patrons:

'Whether you are spending $20 or $2,000, you are supporting an artist in their practice, and people feel virtuous about that,' she said, adding that her site's sales are split 50-50 with the artists. 'It means a lot to our audience that the artists benefit from the purchase.'

IMAN No. 1, by David Bowie, is featured in the article's slideshow.

And of 20x200, Jen says, "I like to think of it as the gateway drug for becoming a collector. It's the first time in history where a mass audience can engage in collecting."

You can read the full article here.