20x200

Last month, Choire Sicha of Details.com likened the spirit of what he called the "new entrepreneur" to the characters of AMC's popular television series Mad Men. "Despite being separated by decades of social and technological upheaval (not to mention the gulf between fiction and reality)," he writes, "we are motivated by the same impulse—not so much to stick it to the Man, but to be a better version of him." Sicha continues:

This same spirit is shaking up the fine-art world. Jen Bekman, a gallery owner, launched 20x200, a site that regularly commissions a photograph and a print in small editions and sells them at affordable prices. "I wanted to scale this in a way where artists are getting big checks, and people like you and me and everyone else we know can become art collectors," Bekman says. Last September, after two years in business, Bekman raised $885,000 in seed funding; she now has 19 employees.

Jen has been cited numerous times as a pioneer in the online, affordable art movement. By selling limited-edition prints at prices that the everyman can squeeze into his or her monthly budget, she is paving the way for a number of online startups to come.