Jen, 20x200 Shake Up the Art World, Says CNNMoney
Filed Under: press On: April 27, 2011 posted by: Tamara Hilmes
According to an article published on CNNMoney.com on April 26th, tech entrepreneurs like Jen Bekman are pioneering the merger between e-commerce and the art market—the "last frontier" to be invaded by technology. The article cites Jen as one of the frontrunners in the push to integrate the art world with the online community:
Bekman was a pioneer at the intersection of art and tech. She launched her venture on a shoestring budget just before the recession hit, after years of running a gallery in the the Lower East Side.
And for investors looking to find the "next big thing," art-related e-commerce could be it:
Gallery owner Jen Bekman launched 20x200, which sells limited-edition prints online starting at $20, back in 2007. Two years later, venture capitalists plowed $2.9 million into her company.
According to Jen, 20x200 has been "steadily doubling year-over-year" since its launch in 2007 and was already a $1 million business before taking on investors. And "those kinds of economics," CNNMoney says, "have investors excited."
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