Paula Scher Rules (The World)
Filed Under: artist newsletter On: December 10, 2010 posted by: youngna
PLEASE NOTE RESTRICTIONS BELOW.
Sitting-on-top-of-the-world Friday greetings, dear collectors. As you might have noticed by the 20x200 party in your inbox, we're having an awfully exciting holiday season 'round these parts. Today's special (in so many ways!) edition is no exception. With the season of giving on the brink of its fever pitch, the timing is just right for one of our benefit editions. One third of the proceeds from this spectacular edition will be donated to the equally spectacular institution, Cooper-Hewitt, National Design Museum, an outpost of that most venerable cultural hub, The Smithsonian.
Paula Scher, the creator of The World, is pretty spectacular herself. Her creative and professional accomplishments placed her high on my very short list of heroes well before I had the chance to collaborate with her. Meeting a long-admired hero can be a dicey proposition—expectations are often high (as mine were) and people are always people, no matter how accomplished they may be. Knowing all that has made getting to know Paula that much more gratifying—I have to tell you: she's an inspiration—as a designer, an artist, a woman and as a genuinely excellent human being. (That might sound over the top, but ask Sara! She can vouch for how true this all is.)
The silkscreen that The World is based on is absolutely massive and incredibly, obsessively, gorgeously detailed. Figuring out how to translate all that's special about it into prints for you required a considerable amount of collaboration with Paula. She is a principal at the renowned design firm Pentagram, their gorgeous office just a short jaunt south on Fifth Avenue from 20x200's HQ. It's a walk Sara and I made on several occasions, heading over there eager and excited, emerging inspired and amazed.
The result? An array of incarnations that allow all admirers of Paula's work to acquire their own corner of her world, or the whole darn thing. For two of our editions, the original work is divided into sixteen equal 11"x14" parts, all printed full-bleed (edge-to-edge, no borders)—rich and abundant in detail, for the affordable price of just $50 each, or $1,000 for all sixteen. Stack all the pieces into a grid and fill a wall! You can also have the whole world in your hands—the entire image within the dimensions of a single print—for as little as $500, or you can go big with the 30"x40" version for $2,000.
Whether you're interested in a quiet corner or anxious to conquer the whole thing, I strongly suggest you don't delay. You wouldn't want The World slipping through your fingers, now would you? As I depart, I'll leave you with The Map of the World Confused with Its Territory, by Susan Stewart, previously paired with this work on Personism, as it couldn't be more perfect for today's edition.
Notes:
- This edition is not eligible for any discount or promotion.
- There is a limit of five, $50, 11"x14" prints per order.
- Individual 11"x14" panels will be shipped to collectors at random; duplicate panels will not be sent within the same print order.
- We reserve the right to refund purchases if we determine that a single collector has acquired more than five individual 11"x14" prints and/or used a discount code.


Add your thoughts: