Levi's Shape What's to Come interviewed Jen as a part of their initiative to create a place for women around the world to connect with their peers and mentors. Part one of the interview focuses on Jen's irritation with the art world as her inspiration for striking out on her own.

Amanda Mooney, for Levi's, calls Jen "a new kind of power player in the art world" for taking such an innovative approach to affordable art with 20x200. When asked about shifting her path from the tech world to the art world, Jen says:

Around the same time, I opened a home catalog and saw that it was selling a big stock photo of pigeons in Venice, or something like that, and it wasn’t cheap. It was like $250 framed. I thought, “That is so wrong.” It was wrong because some poor SOB probably got paid a stock fee for his work but also because it’s disrespectful to the consumer, the collector, that it was all that was available. To someone who’s willing to pay $250 for “art,” for something that’s going to become a part of their home, it should represent who they are. They deserve more than that.

Stay tuned for Part Two of Jen's interview next week! Until then, check out Jen's Tumblr and Twitter for her real-time perspective, or sign up for to receive Jen's 20x200 newsletter!