What if you could replace all the ads on the internet with artwork? It's no longer a hypothetical question thanks to artist Steve Lambert, whose blinking It's About Power sign hung in the window of Jen Bekman Gallery earlier this year.

Normal ad-blockers, such as the popular Adblock plus, replace ads with empty whitespace. Add-Art, a Firefox add-on created by Lambert, puts that whitespace to good use by exhibiting tiny virtual art shows, which rotate every two weeks.

Currently on view is the work of edition-maker Brian Ulrich, whose photograph Powerhouse Gym appeared alongside Steve's sign in Summer Reading.

About this exhibition of Ulrich's work, curator Paul Schmelzer writes,

It’s a bit of visual jujitsu: using the seductive power, placement and vocabulary of online advertising against itself -- to deliver an image that serves as a kind of warning against putting too much faith in the promises of consumerism. In an interview last spring with Chicagoist, Ulrich said, “I think about what the Internet has done for photography that's really wonderful: it has amplified photographys' ability to be propaganda… I'm really trying to promote an ideology and a certain level of thinking and responsibility about consumerism to as many people as possible.”

To catch the show, you'll need to launch Firefox and head over to Add-Art.org to install the plugin. Happy browsing, and happy Cyber Monday, collectors!