20x200 in ReadyMade Magazine

Posted in: press    On: October 1, 2007    posted by: 20x200

issue%2031.png

Jen Trolio has written a piece about 20x200 in the current issue of ReadyMade, a lovely print magazine "for people who like to make stuff." Be sure to pick one up the next time you peruse through the design section of the newsstands as there may be hints contained inside for editions to come. As the article is not available online, here is a transcription of the text:

INSIDE EDITION:

New York gallery owner Jen Bekman is fed up with the notion that a $5,000 price tag on art is a bargain. So after nearly [five] years of running her eponymous Soho space, Bekman, a long-time supporter of emerging photographers, set out to offer aspiring collectors something a bit easier on the pocketbook. The resulting venture - an online showroom called 20x200 - offers small-scale prints, photographs, and mixed media in limited editions of 200 for $20 a pop. Bekman's business model - inspired by Tiny Showcase, another online purveyor of small batch broadsides - provides a simple way to ease into the world of high art.

"There's this weird, dark cloud over the concept of affordable art that equates affordability with mediocrity," Bekman says. "I'm trying to create a unique opportunity to purchase quality art ... at an insanely affordable price."

New work is posted twice a week. Artists showcased thus far include Kate Bingaman-Burt [...] and Tema Stauffer. Visit 20x200.com to get your own mini masterpeice. - Jen Trolio

The scan can be viewed after the jump.

ready_made_small.jpg

Clockwise from top left: Brooklyn Morning by Youngna Park, Palm Aire by Tema Stauffer, Untitled (Hanoi No. 2) by Kelly Shimoda, Rain Celebration by Allison Grippo, Westview by Brad Moore, Untitled (Geese, London) by Dana Miller.

ReadyMade.png

Add your thoughts:

« Previous Post (Wednesday Edition: Karolina Karlic) | « Next Post (Tuesday Edition: Ann Tarantino)