Rob Walker [who writes the New York Times Magazine column Consumed] posts a Q+A between him and JB on his blog Murketing.

Jen Bekman 20X200: The Q&A

"Q: I noticed in the comments to your announcement somebody said something like, “This is great, an alternative to Target/Ikea blahness. Is this project a more exclusive alternative to mass-ness, or a more inclusive alternative to the rarefied high art world?

A: It’s both really, which is why it’s so exciting to me. It’s radically different than typical artworld fare because the work is so inexpensive and the editions are big by normal standards, but how can an edition of 200 of anything be mass market? 20×200 is bigger in scale than most fine art editions, but I’m not selling posters at the Met."

Continue reading the interview here.