More info on 20X200

The marketing blog "murketing" has posted an interesting interview with Jen Bekman about her new 20X200 project. It elaborates on many of the thoughts I've had about this initiative, including the potential ghetto-ization of the participating artists. As a business person (wow, that sounds weird), I'm also interested about the underlying economics of art as a product. Bekman picks up on this as well:

I want to create an opportunity that’s not instead of the traditional gallery environment, but in addition to it. I want more artists to make their living making art and I want the people who want to buy art, but feel that it’s too rarefied for them, to actually buy it. It’s absurd to me that there are so many of both of those types of people and yet they’re not connected with any sort of efficiency. I want to sell more art and I want more people to buy it.

The project is slated to launch July 27th.